GeForce Partner Program 終止,或許沒有如 NVIDIA 說的那般簡單。

NVIDIA 推出 GeForce Partner Program 有一段時間。在這段期間內,我們見到台灣 3 大品牌,也就是 ASUS、Gigabyte 與 MSI 陸續為 AMD Radeon 顯示卡進行更名動。相較於 ASUS、Gigabyte 與 MSI,Dell、HP 以及 Lenovo 等夥伴對於 NVIDIA 的 GeForce Partner Program 就沒有什麼太大的動作,甚至可以說 NVIDIA 這舉動毫無興趣。

在美國時間 5 月 4 日,NVIDIA 則是在其官方部落格上宣布停止所謂的 GeForce Partner Program。

A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program.

GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

NVIDIA 的產品行銷總監 John Teeple 在官方部落格提到,GeForce Partner Program 被終止的原因是市場上的各種謠言、猜想以及錯誤訊息所造成,因為公司不願意與錯誤的訊息進行對抗。此外,John Teepl 也強調,所謂的 GeForce Partner Program 是為了確保玩家知道他們在選購什麼樣的產品,並且做出明確的選擇。

官方部落格的文章中也有提到,多數合作夥伴擁有自己的品牌,GeForce Partner Program 並沒有改變這一點;ASUS、Gigabyte 與 MSI 將 AMD Radeon 顯示卡命名做出更改也是不變的事實。

最後 NVIDIA 以 GeForce 最初的「the way it’s meant to be played.」來強調 GeForce 核心並未改變。只是作為一個看著「the way it’s meant to be played.」從無到有,再一直演進的人來說,現階段 NVIDIA 使用這句話具有相當大的諷刺意味,因為 NVIDIA 已經很久沒有在產品上使用這口號。

GeForce Partner Program 也許已經終止,但 ASUS Arez Radeon RX 系列顯示卡並不會因此而取消。另一方面,歐盟以及美國主管機關可能已經開始針對 NVIDIA GeForce Partner Program 的壟斷行為進行調查,後續戲碼會如何演,爆米花跟可樂也許可以開始準備了。

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